Thursday, February 25th, 15:30 - 19:30
Kennedyallee 70
60596 Frankfurt am Main
Frankfurt, Germany
Event by invitation only. Click here to request an invite.

Thursday, March 10th, 09:30 - 13:30
Via Balzan 3 (angolo via San Marco)
Milano, Italy
Event by invitation only. Click here to request an invite.


In a world of complete transparency, where everything a brand does has the propensity to be telegraphed across the world very quickly, people expect a lot from brands.

To better understand the changing dynamics of global brand marketing today, McCann Truth Central, McCann Worldgroup’s global intelligence unit, undertook a comprehensive global research study to find out “The Truth About Global Brands.”

Their largest study to date, it quantitatively spans 29 markets, 30,000 people and qualitatively draws from a collection of key influencers within the marketing, entertainment and cultural influence areas.

“The Truth about Global Brands” was launched on January 22, 2015 in New York City. Since then it has been presented to more than 3500 clients and teams around the world in cities like Hong Kong, Tokyo, Barcelona, Dubai, London, New Delhi, Madrid, Sao Paulo, Santiago, Chile, Singapore and Shanghai. There have been numerous bespoke client engagements with the findings as well.


Whether your brand is global or not, the insights from “The Truth About Global Brands” study will illuminate vital aspects of your business strategy, from cultural dynamics, to how ideas spread, to charting a brand mission well into the future.

You don’t want to miss this event!