Thursday, February 25th, 15:30 - 19:30
Kennedyallee 70
60596 Frankfurt am Main
Frankfurt, Germany
Event by invitation only. Click here to request an invite.

Thursday, March 10th, 09:30 - 13:30
Via Balzan 3 (angolo via San Marco)
Milano, Italy
Event by invitation only. Click here to request an invite.

Alessandro has studied journalism at Scuola Superiore di Giornalismo in Urbino and Communications at Goldsmiths College in London.

He has worked for some of the major Italian advertising companies: Publicis, Saatchi&Saatchi (1998-2004), and then started his career as creative director at Arnold Worldwide (Havas Group) where he has developed Honda Motors communications projects for South Europe. In six years he’s got several international prizes, including two Lions at Cannes Festival and an ADCI Grand Prix.

Since 2009 at BCube (Publicis group) he’s been in charge of creative development for Coca Cola, BMW, Diesel, Campari, and Natuzzi. In 2011 he has become creative director at Leo Burnett Turin for Fiat Group brands and WW creative director for Europe, South America, Middle East and Russia for Chrysler brands. He later joined Ogilvy&Mather Advertising as Executive Cretive Director, and then McCann Worldgroup in 2014.

He has taught copywriting at Accademia di Comunicazione and IED.


McCann WorldGroup Italy