Thursday, February 25th, 15:30 - 19:30
Kennedyallee 70
60596 Frankfurt am Main
Frankfurt, Germany
Event by invitation only. Click here to request an invite.

Thursday, March 10th, 09:30 - 13:30
Via Balzan 3 (angolo via San Marco)
Milano, Italy
Event by invitation only. Click here to request an invite.

Daniela Cattaneo Diaz is founder and head of Hfilms and h+, two production houses operating both in advertising and the cultural sector.

Growing up between Milan, Paris and New York, Daniela studied International

Business and Public Health. After completing her studies in 1988, she was chosen to join Aspen Institute as a young leader, and started working in the advertising world, following the production of large campaigns for clients such as Eni, Enel, Fiat, Coca Cola, General Motors, Nike, and Unilever.

At the young age of 27 she became partner of the most important Italian production houses and in 1999 started working in London for Radical Media.

In 2001 she returned to Milan and founded Hfilms, a production house with which she participated at the launch of Fastweb and Sky in Italy, and all television advertising for Sky.

Many of Daniela’s works achieved international recognition, presented in festivals as Cannes Lions, and Biennale di Venezia and wone important awards. In 2006 she founded h+, a production company providing cultural strategy consultancy,

where she initiated a dialogue between the business world and that of culture. The result was Enel Contemporanea, a public art project entirely produced by Enel and curated by h+, currently at its seventh edition.

Fascinated by the great impact and positive feedback the project attracted, Daniela started investigating territorial engagement and public-private collaborations. With h+, she facilitated the opening of MACRO Contemporary Art Museum in Rome, programmed Estate Fiorentina in Florence, and relaunched GAM Galleria d’Arte Moderna in Milan constructing a partnership with UBS.

She successfully engaged a diverse public with diffused festivals as Bookcity, Pianocity, and Greencity all quickly became integral parts of the milanese cultural landscape. Currently

Daniela and h+ are preparing for the opening of BASE a new cultural space in Milan scheduled on March 30th 2016.

Daniela is mother for two daughters, living and working in Milan, Rome, and New York.


Executive Committee Aspen Institute Italia