Thursday, February 25th, 15:30 - 19:30
VILLA KENNEDY
Kennedyallee 70
60596 Frankfurt am Main
Frankfurt, Germany
Event by invitation only. Click here to request an invite.

Thursday, March 10th, 09:30 - 13:30
SALA BUZZATI
Via Balzan 3 (angolo via San Marco)
Milano, Italy
Event by invitation only. Click here to request an invite.

Debbie Goldingham is Head of Marketing, South East Asia.

In this role, Ms. Goldingham is responsible for developing the marketing communications strategy and building the MasterCard brand across South East Asia. She drives the sub-region’s marketing priorities which include Customer, Merchant, Consumer and Digital Marketing. She is tasked with spearheading consumer led strategies as well as researching and analyzing strategic opportunities for MasterCard to grow its brand in South East Asia.

Ms. Goldingham previously helmed the development and implementation of MasterCard’s regional Marketing Asset Platform (MAP) across Asia/Pacific Middle East & Africa (APMEA). MAP is a business-to-business digital platform which was established to enable information sharing between MasterCard and its customers, supporting MasterCard customers’ marketing needs. It was identified as regional best practice and adopted by the Latin America and Caribbean (LAC) region in 2011. Further, she managed and launched the first pan-regional travel micro-site for global accounts to drive cross border marketing programs across seven markets, and also implemented the global B2B Marketing “One Voice” strategy in APMEA across the product and marketing teams

Ms. Goldingham joined MasterCard in 2003 in Hong Kong as Principal Regional Consultant with MasterCard Advisors and took on the role of Vice President, Business Development in 2005. In 2006, Ms. Goldingham joined the Regional Marketing team in APMEA to manage the Customer Marketing function.

DEBBIE GOLDINGHAM

Head of Marketing
South East Asia MasterCard