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Some of the events we've had in the past...

March 10, 2016

Milano

09:15

REGISTRATION & WELCOME COFFEE

10:00

McCann WELCOME

Daniele Cobianchi, Vice President, McCann Worldgroup Italy

10:05

CORRIERE DELLA SERA WELCOME

Massimo Sideri, Innovation Editor Corriere della sera

INSPIRATION
10:15

KEYNOTE

Daniela Cattaneo, Executive Committee Aspen Institute Italia

10:35

OPENING REMARKS

Luca Lindner, President, McCann Worldgroup

10:45

THE TRUTH ABOUT GLOBAL BRANDS

McCann Truth Central will unveil the findings from its most extensive study yet, a quantitative survey with over 30,000 consumers in 29 markets around the world. The study will reveal new insights about how global brands navigate the world today and help to illuminate a clear path forward for marketers.

Giovanni Lanzarotti, Head of Strategic Planning McCann Worldgroup
Rodney Collins, Regional Director EMEA, McCann Truth Central

PROVOCATION
11:35

PANEL: GLOBAL OR DIE?

In an increasingly globalized world, is there room for local brands? Or, are all brands global today? How can global brands continually be relevant locally, and what can global brands learn from Italy? This panel will discuss the multiple paths between global presence and local relevance and key lessons learned. These experts will also consider what ultimately matters most to their consumers in Italy and globally today.

Panel:
Fabio Degli Esposti, Managing Director Nespresso Italy
Nicola Cesare Baldrighi, President Consorzio Grana Padano
Sandro Boscaini, President Masi Agricola
Alessandro Sabini, ECD McCann WorldGroup Italy

Moderated by:
Daniele Cobianchi,Vice President, McCann Worldgroup Italy
Massimo Sideri, Innovation Editor Corriere della sera

ACTIVATION
12:30

IMPLICATIONS FOR DEEP GLOBALITY

Luca Lindner, President, McCann Worldgroup

12:50

CLOSING REMARKS

Massimo Sideri, Innovation Editor Corriere della sera
Daniele Cobianchi,Vice President, McCann Worldgroup Italy

13:00

APERITIVO – TASTING

Febuary 25, 2016

Frankfurt

15:30

REGISTRATION & WELCOME DRINKS

16:00

WELCOME

Ruber Iglesias, CEO, McCann Worldgroup Germany

INSPIRATION
16:05

KEYNOTE

“Globalisierung zwischen Realität und Identität” (in German)

Prof. Peter Wippermann, Professor for Communication Design at Folkwang University of Arts in Essen, Trend Researcher, Founder of Trendbüro

16:35

BREAK

16:50

OPENING REMARKS

Suzanne Powers, Global Chief Strategy Officer, McCann Worldgroup

17:00

THE TRUTH ABOUT GLOBAL BRANDS

McCann Truth Central will unveil the findings from its most extensive study yet, a quantitative survey of over 30,000 consumers in 29 markets around the world. The study will reveal new insights about how global brands navigate the world today and help to illuminate a clear path forward for marketers.

Niclas Wagner, Head of Strategy, McCann Germany
Rodney Collins, Regional Director EMEA, McCann Truth Central

17:45

BREAK

PROVOCATION
18:00

PANEL: GLOBAL OR DIE?

The Global Imperative: In the past, globalization meant pushing out ideas, people, and brands. The new era of Deep Globality urges business leaders to go deep into understanding cultural nuances. This panel of experts will discuss the opportunities and challenges that exist in an increasingly complex global world, knowing that global is a must — whether global brands navigating in Germany or German brands acting across multiple markets or regions.

Sandra Cameron, Head of Digital Marketing, Opel/Vauxhall
Mechthild Diermann, Corporate Director Marketing Communication International, Miele
Oliver Rosenthal, Industry Leader Creative Agency, Google
Elke Klinkhammer, Chief Creative Officer, McCann Worldgroup Germany

Moderated by Harjot Singh, Executive Vice President, Regional Strategy Director for Europe, McCann Worldgroup EMEA

ACTIVATION
18:45

IMPLICATIONS FOR DEEP GLOBALITY

Luca Lindner, President, McCann Worldgroup

18:55

CLOSING REMARKS

Ruber Iglesias, CEO, McCann Worldgroup Germany

19:00

FOOD AND DRINKS

Febuary 12, 2016

Stockholm

January 19, 2016

Copenhagen

12:30

REGISTRATION

13:00

McCANN & AMCHAM WELCOME

Morten Ingemann, CEO, McCann Worldgroup DK
Stephen Brugger, Executive Director & European Vice Chair, American Chamber of Commerce

13:05

OPENING REMARKS

Richard Bonner-Davies, President, Nordics, Eastern & Central Europe, McCann Worldgroup

INSPIRATION
13:15

KEYNOTE SPEAKER

14:00

THE TRUTH ABOUT GLOBAL BRANDS

McCann Truth Central will unveil the findings from its most extensive study yet, a quantitative survey with over 30,000 consumers in 29 markets around the world. This exclusive presentation will reveal new insights about how global brands navigate the world today and help to illuminate a clear path forward for marketers today.

Rodney Collins, Regional Director, McCann Truth Central
Harjot Singh, Executive Vice President, Regional Strategy Director for Europe, McCann Worldgroup EMEA

15:00

COFFEE BREAK

PROVOCATION
15:15

GLOBAL OR DIE?

How should brands, and those with global ambitions, act in an era of deep globality? Is local the new global? Given the imperative for brands to operate in a global context, this panel of experts will discuss how brands need to expand and operate – whether in their market of origin or across multiple markets. Panellists will address the opportunities and challenges that exist in an increasingly complex world where global is not one size fits all.

16:00

CREATIVITY THAT TRAVELS WELL (And What We Can Learn from Denmark)

Why do some brand campaigns achieve great success in export markets while others fail miserably? And how do you turn initial failures into local marketing successes? This panel will explore the failure and success of creative ideas, the implications for Danish brands, as well as what the world can learn from the Danish example.

ACTIVATION
16:45

IMPLICATIONS FOR DEEP GLOBALITY

Richard Bonner-Davies, President, Nordics, Eastern & Central Europe, McCann Worldgroup

17:00

CLOSING REMARKS

Morten Ingemann, CEO, McCann Worldgroup DK

17:05

RECEPTION

October 2, 2015

Istanbul

08:30 AM

BREAKFAST & REGISTRATION

09:00 AM

McCANN WELCOME & OPENING REMARKS

Richard Bonner-Davies, President, Nordics, Eastern & Central Europe, McCann Worldgroup

INSPIRATION
09:30 am

KEYNOTE

Koray Çaliskan, Associate Professor, Bogaziçi University, Department of Political Science and International Relations

10:00 AM

THE TRUTH ABOUT GLOBAL BRANDS

McCann Truth Central will unveil the findings from its most extensive study yet, a quantitative survey with over 30,000 consumers in 29 markets around the world. This exclusive presentation will reveal new insights about how global brands navigate the world today and help to illuminate a clear path forward for marketers today.

Rodney Collins, Regional Director, McCann Truth Central
Harjot Singh, Executive Vice President, Regional Strategy Director for Europe, McCann Worldgroup EMEA

11:15 AM

COFFEE BREAK

PROVOCATION
11:45 AM

EARNING OUR WAY INTO CULTURE

What does it take for Turkish brands, ideas, and movements to succeed on the global stage? And what must other markets of origin know about Turkey to succeed with Turkish audiences and consumers? This panel of experts will discuss the non-negotiables for Turkish brands and audiences, what global brands can learn from the Turkish example, and how both global and local brands can earn their way into culture.

ACTIVATION
12:30 PM

IMPLICATIONS FOR DEEP GLOBALITY

Richard Bonner-Davies, President, Nordics, Eastern & Central Europe, McCann Worldgroup

12:45 PM

LUNCH

September 22, 2015

Shanghai

13:30 PM

REGISTRATION

14:00 PM

McCANN WELCOME

Jesse Lin, Vice Chairman of McCann Worldgroup APAC and Chairman of MRM//McCann APAC

14:05 PM

OPENING REMARKS

Charles Cadell, President,McCann Worldgroup, Asia Pacific

INSPIRATION
14:10 PM

KEYNOTE

Professor Jiang Qingyun

Professor Jiang Qingyun, Chairman of Marketing at Fudan University’s School of Management, who specialised in global brands localisation and Chinese brands roar across the board business and marketing strategy. He continues to contribute cases to the Harvard business case library.

14:40 PM

THE TRUTH ABOUT GLOBAL BRANDS (Global & China edition)

McCann Truth Central will unveil the findings from its most extensive study yet, a quantitative survey of over 30,000 consumers in 29 markets around the world. The study will reveal new insights about how global brands navigate the world today and help to illuminate a clear path forward for marketers from global to local and local to global.

Nadia Tuma, Senior Vice President, Director, McCann Truth Central
Ellen Hou, Group Managing Director, McCann Worldgroup Shanghai

15:55 PM

COFFEE BREAK

PROVOCATION
16:15 PM

HOW TO MAKE YOUR BRAND A ‘GLOBAL CITIZEN’ UNDER DEEP GOBALITY

A conversation between marketing leaders of global brands and local brands.

How should brands, and those with global ambitions, act in an era of deep globality? Given the imperative for brands to operate in a global context, this panel of experts will discuss how brands need to expand and operate – whether in their market of origin or across multiple markets. They will share their experiences across the region, challenges they face in an increasingly global world, and perspective on what brands can do to earn their way into culture.

Richard Cotton, Content & Creative Excellence Director, Coca-Cola China
Onicek He, Founder and Chief Architect, ROI Festival
Zhuo Wang, Business Strategist and Marketing Expert

Moderated by:
Ellen Hou, Group Managing Director, McCann Worldgroup Shanghai

17:00 PM

INSPIRING CREATIVITY THAT TRAVELS & LEARNING FROM KOREAN & CHINESE POPULAR CULTURE

A conversation between brand owners and pop culture curators.

Television, film, music and art are flowing around the world in new and surprising cross-border directions. What are the new dynamics of cultural influence today? How and why do some story ideas spread like wildfire, whereas others simply get lost in translation? And what does this all mean for brands? What are the opportunities for brands? How to make brands be part of the pop culture?

Rebecca Yang, Founder and CEO, IPCN Ltd
Wang Xin-Yi, State honored Independent producer, National level director of Shanghai Media Group (SMG), Vice-chairman of Shanghai Folk Art Association

Moderated by:
Steve Xue, Chief Strategy Officer, McCann Worldgroup Shanghai

17:30 PM

IMPLICATIONS FOR DEEP GLOBALITY & CLOSING REMARKS

Charles Cadell, President,McCann Worldgroup, Asia Pacific

18:00 PM

RAIN ROOM & COCKTAIL PARTY

September 10, 2015

Singapore

14:00

REGISTRATION

14:30

OPENING REMARKS

Suzanne Powers, Global Chief Strategy Officer, McCann Worldgroup

14:50

WELCOME

Rob Doswell, CEO McCann Singapore & Craft Asia Pacific Managing Director

INSPIRATION
15:00

KEYNOTE

Simon S. C. Tay

Professor Tay is a law professor, author and former Nominated Member of Parliament, who writes actively for regional newspapers with a socio-economic context. His book “Asia Alone,” highlights the accelerating trends that point to Asia increasingly forging its own path.

15:30

THE TRUTH ABOUT GLOBAL BRANDS (ASEAN EDITION)

McCann Truth Central will unveil the findings from its most extensive study yet, a quantitative survey with over 30,000 consumers in 29 markets around the world. The study will reveal new insights about how global brands navigate the world today and help to illuminate a clear path forward for marketers.

At the Singapore event, we’ll present a tailored presentation of the findings from “The Truth About Global Brands,” which takes the macro findings and digs into a Southeast Asia regional perspective.

The presentation will pull threads through the research to lend a point of view on how global brands, as well as local/regional brands hoping to expand pan regionally or globally, can modulate to manage a diverse and rapidly changing region such as South East Asia.

Richard McCabe, Regional Strategic Planning Director, McCann Worldgroup Asia Pacific
Nadia Tuma, Senior Vice President, Director, McCann Truth Central

16:45

TEA BREAK

PROVOCATION
17:00

NAVIGATING THE NEW ERA OF GLOBALITY

How should brands, and those with global ambitions, act in an era of deep globality? Given the imperative for brands to operate in a global context, this panel of experts will discuss how brands need to expand and operate – whether in their market of origin or across multiple markets. They will share their experiences across the region, challenges they face in an increasingly global world, and perspective on what brands can do to earn their way into culture.

Sameer Desai, Head of Consumer Healthcare–Asia, Latin America, Middle East and Africa, Mundipharma Singapore Consumer Goods
Sunita Kaur, Managing Director, Asia, Spotify
Leonardo Perrone de Almeida, Marketing Director, South East Asia, Ferrero Asia Limited
Debbie Goldingham, Head of Marketing, South East Asia MasterCard

17:30

Q&A

17:45

IMPLICATIONS FOR DEEP GLOBALITY

Charles Cadell, President,McCann Worldgroup, Asia Pacific

18:00

NETWORKING & COCKTAILS

June 11, 2015

MADRID, SPAIN

9:30 AM

BREAKFAST

10:00 AM

McCANN WELCOME & OPENING REMARKS

Félix Vicente,President Southern Europe, McCann Worldgroup

INSPIRATION

10:10 AM

THE TRUTH ABOUT GLOBAL BRANDS

McCann Truth Central will unveil the findings from its most extensive study yet, a quantitative survey with over 30,000 consumers in 29 markets around the world. The study will reveal new insights about how global brands navigate the world today and help to illuminate a clear path forward for marketers.

Harjot Singh, Executive Vice President, Regional Strategy Director for Europe – McCann Worldgroup EMEA
Rodney Collins, Regional Director EMEA, McCann Truth Central

PROVOCATION

11:00 AM

GLOBAL OR DIE?

In an increasingly globalized world, is there room for local brands? Or, are all brands global today? And, how can global brands continually be relevant locally? This panel will discuss the multiple paths between global presence and local relevance and key lessons learned. These experts will also consider what ultimately matters most to their consumers today.

Gabriela Díaz-Guardamino, Marketing Manager IKEA
Javier Sánchez Lamelas, Marketing Vice President, Progressive Markets, The Coca-Cola Company
José María Zamora, Chief Marketing Officer Microsoft Ibérica

Moderated by: Gonzalo Sánchez-Taiz, Executive Managing Director McCann Spain

11:40 AM

CLOSING REMARKS

May 21, 2015

GURGAON, NEW DELHI

3:30 PM

REGISTRATION

3:45 PM

WELCOME & OPENING REMARKS

Prasoon Joshi, Chairman Asia Pacific & CEO of McCann Worldgroup India

4:00 PM

KEYNOTE

Pavan K Varma,

Indian Foreign Service Diplomat, Author of ‘The Great Indian Middle Class’, Being Indian: The Truth About Why the 21st Century Will Be India’s and ‘Becoming Indian – The Unfinished revolution of Culture & Identity’, Former Director General of the Indian Council for Cultural Relations, Member of Parliament.

4:30 PM

THE TRUTH ABOUT GLOBAL BRANDS

McCann Truth Central will unveil the findings from its most extensive study yet, a quantitative survey with over 30,000 consumers in 29 markets around the world. The study will reveal new insights about how global brands navigate the world today and help to illuminate a clear path forward for marketers.

Suzanne Powers, Global Chief Strategy Officer, McCann Worldgroup
Jitender Dabas, EVP & Head of Planning, McCann India

5:30 PM

COFFEE BREAK

5:45 PM

IS ‘GLOBAL’ THE NEW ‘LOCAL’: BUILDING BRANDS FOR A ‘GLOBAL CONSUMER’ – A panel discussion

As consumers across local markets start becoming ‘global’ in their thinking and behavior how should local as well global brands navigate in this era of deep globality? This panel of experts will discuss what are the challenges and opportunities for brands as they go from Global to Local and vice-versa.

Arjun Purkayastha, Marketing Director – Dettol, Developing markets
K. K. Chutani, Executive Vice President, Dabur
Debabrata Mukherjee, Vice President – Marketing and Commercial, Coca Cola India and South West Asia
Govind Pandey, Chief Operating Officer McCann Worldgroup India

6:15 PM

INSPIRING CREATIVE THAT TRAVELS – LEARNING FROM BOLLYWOOD & POPULAR CULTURE

Television, film, music and art are flowing around the world in new and surprising cross-border directions. What are the new dynamics of cultural influence today? How and why do some story ideas spread like wildfire, whereas others simply get lost in translation? And what does this all mean for brands?

Prasoon Joshi, Chairman Asia Pacific & CEO of McCann Worldgroup India
Pavan K Varma, Author, Diplomat
Suzanne Powers, Global Chief Strategy Officer, McCann Worldgroup

6:45 PM

CLOSING REMARKS

7:00 PM

COCKTAILS, DINNER & DISCUSSIONS

May 15, 2015

KING’S PLACE, HALL ONE

8:15 AM

REGISTRATION & CONTINENTAL BREAKFAST

9:00 AM

GUARDIAN WELCOME

David Pemsel, Deputy Chief Executive, Guardian News & Media

9:10 AM

MCCANN WELCOME & OPENING REMARKS

Luca Lindner, President, McCann Worldgroup

INSPIRATION
9:15 AM

KEYNOTE

Noreena Hertz, Professor of Decision Science University College London; Academic, Economist & Best Selling Author

9:50 AM

THE TRUTH ABOUT GLOBAL BRANDS

McCann Truth Central will unveil the findings from its most extensive study yet, a quantitative survey with over 30,000 consumers in 29 markets around the world. The study will reveal new insights about how global brands navigate the world today and help to illuminate a clear path forward for marketers.

Suzanne Powers, Global Chief Strategy Officer, McCann Worldgroup
Rodney Collins, Regional Director, McCann Truth Central

10:50 AM

COFFEE BREAK

PROVOCATION
11:05 AM

NAVIGATING AN ERA OF DEEP GLOBALITY

How should brands, and those with global ambitions, act in an era of deep globality? Given the imperative for brands to operate in a global context, this panel of experts will discuss how brands need to expand and operate – whether in their market of origin or across multiple markets or regions.

Panel:
Juliet Scott-Croxford, Director Commercial Operations, Guardian News & Media
Jo Fairley, Founder, Green & Blacks Chocolate; Award winning Author & Journalist
Rachel Friend, Managing Director, Weber Shandwick London
Zaid Al-Zaidy, CEO McCann London

Moderated by Debbie Smith, CEO MRM/Meteorite

11:45 AM

INSPIRING CREATIVE THAT TRAVELS

Why do some ideas become “hits,” while other perfectly engineered ideas never really make it? How do today’s cultural waves influence brand behaviour? This expert panel will delve into an exploration of how and why creative ideas travel.

Panel:
Patrick Harrison, Former Press Secretary to HRH The Prince of Wales and Director of Reputation and Media Relations, Weber Shandwick
Alistair Campbell, Creative Director of Guardian Labs
David Starkey CBE, Historian & Broadcaster
Blaise Bellville, Founder/Company Director, Boiler Room
Miguel Bemfica, Global Creative Director at McCann Worldgroup Europe

Moderated by Harjot Singh, Executive Vice President, Regional Strategy Director for Europe, McCann Worldgroup EMEA

ACTIVATION
12:25 PM

IMPLICATIONS FOR DEEP GLOBALITY

Luca Lindner, President, McCann Worldgroup

12:40 PM

CLOSING REMARKS

Mark Lund, CEO, McCann Worldgroup UK

Febuary 26, 2015

Bloomberg L.P. – Hong Kong

8:30 AM

CONTINENTAL BREAKFAST

EMCEE

Brandon Cheung, Managing Director, Cathay Pacific Central Team, McCann Worldgroup Asia Pacific

9:00 AM

BLOOMBERG WELCOME

Mark Froude, Head, Bloomberg Media Sales, APAC

9:05 AM

OPENING REMARKS

Luca Lindner, President, McCann Worldgroup

9:15 AM

McCANN WELCOME

Spencer Wong, CEO & Creative Chairman, McCann + Spencer

9:20 AM

KEYNOTE

Chris Kyme, Chief Executive Officer, Kymechow Communications, Hong Kong

9:50 AM

THE TRUTH ABOUT GLOBAL BRANDS

McCann Truth Central will unveil the findings from its most extensive study yet, a quantitative survey with over 30,000 consumers in 29 markets around the world. This presentation features a deep dive into the Asia Pacific region to identify consumer attitudes and cultural themes that are most pertinent for brands in this part of the world.

Suzanne Powers, Global Chief Strategy Officer, McCann Worldgroup
Laura Simpson, Global Director, McCann Truth Central

10:50 AM

BREAK

11:10 AM

NAVIGATING THE NEW ERA OF DEEP GLOBALITY

A panel of experts will discuss “Deep Globality” and explore how meaningful bridges can be built for brands between global vision and local relevance.  They will also delve into how brands need to understand changing consumer attitudes and eschew generalizing when it comes to thinking about countries across the region.

Stephen S.Y. Wong, CEO, Asia Miles Limited
Missy Devlin, Regional Director Marketing, Asia, SUBWAY
Dave deMerlier, Vice President International Marketing, Princess Cruises

Moderated by:
Rishaad Salamat, Anchor, Bloomberg Television, Hong Kong

11:40 AM

INTERACTIVE SESSION

Throughout the morning, audience members will have an opportunity to anonymously post their questions to Pigeonhole via their smartphones. Based on live polling, the moderator will choose which questions to address to
facilitate a lively, two-way conversation between speakers and participants.

Moderated by:
Suzanne Powers, Global Chief Strategy Officer, McCann Worldgroup

11:50 AM

NOW LET’S TAKE IT BEYOND OUR BORDERS!

To close out the day, the panels from Hong Kong and Tokyo will come together via live stream and moderators in each city will lead a combined discussion from a multi-market perspective.

In this session, the panels from Hong Kong and Tokyo will be livestreamed to discuss the multi-market perspective.

In Tokyo:
Mr. Shintaro Kurita, Cooperate Business Group /Global Ad Sales Team and Product Planning Team /Business, Product Development, LINE Corporation
Ms. Satoko Ubukata, General Manager, Advertising Department, Toray Industries, Inc.
Mr. Tatsuo Hayashi, Deputy General Manager, International Business Section, Management Planning Department, KIRIN Company, Limited
*Livestream from Tokyo

In Hong Kong:
Stephen S. Y. Wong, CEO, Asia Miles Limited
Missy Devlin, Regional Director Marketing, Asia, SUBWAY
Dave deMerlier, Vice President International Marketing, Princess Cruises

Moderated by:
Suzanne Powers, Global Chief Strategy Officer, McCann Worldgroup

12:20 PM

THE IMPLICATIONS OF DEEP GLOBALITY

Luca Lindner, President, McCann Worldgroup

12:35 PM

CLOSING REMARKS

Charles Cadell, President,McCann Worldgroup, Asia Pacific
*Livestream from Tokyo

12:45 PM

LUNCH

Febuary 26, 2015

Bloomberg L.P. – Tokyo

9:30 AM

LIGHT BREAKFAST

EMCEE

Yasuyuki Katagi, CEO, McCann Worldgroup Japan

10:00 AM

BLOOMBERG WELCOME

Mark Froude, Head, Bloomberg Media Sales, APAC
*Livestream from Hong Kong

10:05 AM

OPENING REMARKS

Luca Lindner, President, McCann Worldgroup
*Livestream from Hong Kong

10:15 AM

McCANN WELCOME

Mr. Yasuyuki Katagi, Chief Executive Officer, McCann Worldgroup Japan

10:20 AM

KEYNOTE

Ms. Yuko Yamashita, Associate Professor, Graduate School of Commerce and Management, Hitotsubashi University

10:50 AM

THE TRUTH ABOUT GLOBAL BRANDS

McCann Truth Central will unveil the findings from its most extensive study yet, a quantitative survey with over 30,000 consumers in 29 markets around the world. This presentation features a deep dive into the Asia Pacific region to identify consumer attitudes and cultural themes that are most pertinent for brands in this part of the world.

Nadia Tuma, Vice President, Deputy Director, McCann Truth Central
Yoshi Matsuura, Senior Planning Director, McCann Erickson Tokyo

11:50 AM

BREAK / LUNCH BOX

12:10 PM

NAVIGATING THE NEW ERA OF DEEP GLOBALITY

A panel of experts will discuss “Deep Globality” and explore how meaningful bridges can be built for brands between global vision and local relevance.  They will also delve into how brands need to understand changing consumer attitudes and eschew generalizing when it comes to thinking about countries across the region.

Mr. Shintaro Kurita, Cooperate Business Group /Global Ad Sales Team and Product Planning Team /Business, Product Development, LINE Corporation
Ms. Satoko Ubukata, General Manager, Advertising Department, Toray Industries, Inc.
Mr. Tatsuo Hayashi, Deputy General Manager, International Business Section, Management Planning Department, KIRIN Company, Limited

Moderated by:
Mr. Yoshi Matsuura, Senior Planning Director, McCann Erickson Tokyo
*In Japanese

12:40 PM

INTERACTIVE SESSION

Throughout the morning, audience members will have an opportunity to anonymously post their questions to Pigeonhole via their smartphones. The moderator will choose questions based on live polling to facilitate a
lively, two-way conversation between speakers and participants.

Moderated by:
Richard McCabe, Regional Strategic Planning Director, McCann Worldgroup Asia Pacific

12:50 PM

NOW LET’S TAKE IT BEYOND OUR BORDERS!

To close out the day, the panels from Hong Kong and Tokyo will come together via live stream and moderators in each city will lead a combined discussion from a multi-market perspective.

In this session, the panels from Hong Kong and Tokyo will be livestreamed to discuss the multi-market perspective.

In Hong Kong:
Stephen S. Y. Wong,
CEO, Asia Miles Limited
Missy Devlin, Regional Director Marketing, Asia, SUBWAY
Dave deMerlier, Vice President International Marketing, Princess Cruises
*Livestream from Hong Kong

In Tokyo:
Mr. Shintaro Kurita, Cooperate Business Group /Global Ad Sales Team and Product Planning Team /Business, Product Development, LINE Corporation
Ms. Satoko Ubukata, General Manager, Advertising Dept., Toray Industries, Inc.
Mr. Tatsuo Hayashi, Deputy General Manager, International Business Section, Management Planning Department, KIRIN Company, Limited

Moderated by:
Richard McCabe, Regional Strategic Planning Director, McCann Worldgroup Asia Pacific

1:20 PM

THE IMPLICATIONS OF DEEP GLOBALITY

Luca Lindner, President, McCann Worldgroup
*Livestream from Hong Kong

1:35 PM

CLOSING REMARKS

Charles Cadell, McCann Worldgroup Asia Pacific

1:45 PM

LUNCH