Bloomberg L.P. – Hong Kong

Febuary 26, 2015
8:30 AM

CONTINENTAL BREAKFAST

EMCEE

Brandon Cheung, Managing Director, Cathay Pacific Central Team, McCann Worldgroup Asia Pacific

9:00 AM

BLOOMBERG WELCOME

Mark Froude, Head, Bloomberg Media Sales, APAC

9:05 AM

OPENING REMARKS

Luca Lindner, President, McCann Worldgroup

9:15 AM

McCANN WELCOME

Spencer Wong, CEO & Creative Chairman, McCann + Spencer

9:20 AM

KEYNOTE

Chris Kyme, Chief Executive Officer, Kymechow Communications, Hong Kong

9:50 AM

THE TRUTH ABOUT GLOBAL BRANDS

McCann Truth Central will unveil the findings from its most extensive study yet, a quantitative survey with over 30,000 consumers in 29 markets around the world. This presentation features a deep dive into the Asia Pacific region to identify consumer attitudes and cultural themes that are most pertinent for brands in this part of the world.

Suzanne Powers, Global Chief Strategy Officer, McCann Worldgroup
Laura Simpson, Global Director, McCann Truth Central

10:50 AM

BREAK

11:10 AM

NAVIGATING THE NEW ERA OF DEEP GLOBALITY

A panel of experts will discuss “Deep Globality” and explore how meaningful bridges can be built for brands between global vision and local relevance.  They will also delve into how brands need to understand changing consumer attitudes and eschew generalizing when it comes to thinking about countries across the region.

Stephen S.Y. Wong, CEO, Asia Miles Limited
Missy Devlin, Regional Director Marketing, Asia, SUBWAY
Dave deMerlier, Vice President International Marketing, Princess Cruises

Moderated by:
Rishaad Salamat, Anchor, Bloomberg Television, Hong Kong

11:40 AM

INTERACTIVE SESSION

Throughout the morning, audience members will have an opportunity to anonymously post their questions to Pigeonhole via their smartphones. Based on live polling, the moderator will choose which questions to address to
facilitate a lively, two-way conversation between speakers and participants.

Moderated by:
Suzanne Powers, Global Chief Strategy Officer, McCann Worldgroup

11:50 AM

NOW LET’S TAKE IT BEYOND OUR BORDERS!

To close out the day, the panels from Hong Kong and Tokyo will come together via live stream and moderators in each city will lead a combined discussion from a multi-market perspective.

In this session, the panels from Hong Kong and Tokyo will be livestreamed to discuss the multi-market perspective.

In Tokyo:
Mr. Shintaro Kurita, Cooperate Business Group /Global Ad Sales Team and Product Planning Team /Business, Product Development, LINE Corporation
Ms. Satoko Ubukata, General Manager, Advertising Department, Toray Industries, Inc.
Mr. Tatsuo Hayashi, Deputy General Manager, International Business Section, Management Planning Department, KIRIN Company, Limited
*Livestream from Tokyo

In Hong Kong:
Stephen S. Y. Wong, CEO, Asia Miles Limited
Missy Devlin, Regional Director Marketing, Asia, SUBWAY
Dave deMerlier, Vice President International Marketing, Princess Cruises

Moderated by:
Suzanne Powers, Global Chief Strategy Officer, McCann Worldgroup

12:20 PM

THE IMPLICATIONS OF DEEP GLOBALITY

Luca Lindner, President, McCann Worldgroup

12:35 PM

CLOSING REMARKS

Charles Cadell, President,McCann Worldgroup, Asia Pacific
*Livestream from Tokyo

12:45 PM

LUNCH