Bloomberg L.P. – Tokyo

Febuary 26, 2015
9:30 AM

LIGHT BREAKFAST

EMCEE

Yasuyuki Katagi, CEO, McCann Worldgroup Japan

10:00 AM

BLOOMBERG WELCOME

Mark Froude, Head, Bloomberg Media Sales, APAC
*Livestream from Hong Kong

10:05 AM

OPENING REMARKS

Luca Lindner, President, McCann Worldgroup
*Livestream from Hong Kong

10:15 AM

McCANN WELCOME

Mr. Yasuyuki Katagi, Chief Executive Officer, McCann Worldgroup Japan

10:20 AM

KEYNOTE

Ms. Yuko Yamashita, Associate Professor, Graduate School of Commerce and Management, Hitotsubashi University

10:50 AM

THE TRUTH ABOUT GLOBAL BRANDS

McCann Truth Central will unveil the findings from its most extensive study yet, a quantitative survey with over 30,000 consumers in 29 markets around the world. This presentation features a deep dive into the Asia Pacific region to identify consumer attitudes and cultural themes that are most pertinent for brands in this part of the world.

Nadia Tuma, Vice President, Deputy Director, McCann Truth Central
Yoshi Matsuura, Senior Planning Director, McCann Erickson Tokyo

11:50 AM

BREAK / LUNCH BOX

12:10 PM

NAVIGATING THE NEW ERA OF DEEP GLOBALITY

A panel of experts will discuss “Deep Globality” and explore how meaningful bridges can be built for brands between global vision and local relevance.  They will also delve into how brands need to understand changing consumer attitudes and eschew generalizing when it comes to thinking about countries across the region.

Mr. Shintaro Kurita, Cooperate Business Group /Global Ad Sales Team and Product Planning Team /Business, Product Development, LINE Corporation
Ms. Satoko Ubukata, General Manager, Advertising Department, Toray Industries, Inc.
Mr. Tatsuo Hayashi, Deputy General Manager, International Business Section, Management Planning Department, KIRIN Company, Limited

Moderated by:
Mr. Yoshi Matsuura, Senior Planning Director, McCann Erickson Tokyo
*In Japanese

12:40 PM

INTERACTIVE SESSION

Throughout the morning, audience members will have an opportunity to anonymously post their questions to Pigeonhole via their smartphones. The moderator will choose questions based on live polling to facilitate a
lively, two-way conversation between speakers and participants.

Moderated by:
Richard McCabe, Regional Strategic Planning Director, McCann Worldgroup Asia Pacific

12:50 PM

NOW LET’S TAKE IT BEYOND OUR BORDERS!

To close out the day, the panels from Hong Kong and Tokyo will come together via live stream and moderators in each city will lead a combined discussion from a multi-market perspective.

In this session, the panels from Hong Kong and Tokyo will be livestreamed to discuss the multi-market perspective.

In Hong Kong:
Stephen S. Y. Wong,
CEO, Asia Miles Limited
Missy Devlin, Regional Director Marketing, Asia, SUBWAY
Dave deMerlier, Vice President International Marketing, Princess Cruises
*Livestream from Hong Kong

In Tokyo:
Mr. Shintaro Kurita, Cooperate Business Group /Global Ad Sales Team and Product Planning Team /Business, Product Development, LINE Corporation
Ms. Satoko Ubukata, General Manager, Advertising Dept., Toray Industries, Inc.
Mr. Tatsuo Hayashi, Deputy General Manager, International Business Section, Management Planning Department, KIRIN Company, Limited

Moderated by:
Richard McCabe, Regional Strategic Planning Director, McCann Worldgroup Asia Pacific

1:20 PM

THE IMPLICATIONS OF DEEP GLOBALITY

Luca Lindner, President, McCann Worldgroup
*Livestream from Hong Kong

1:35 PM

CLOSING REMARKS

Charles Cadell, McCann Worldgroup Asia Pacific

1:45 PM

LUNCH