Copenhagen

January 19, 2016
12:30

REGISTRATION

13:00

McCANN & AMCHAM WELCOME

Morten Ingemann, CEO, McCann Worldgroup DK
Stephen Brugger, Executive Director & European Vice Chair, American Chamber of Commerce

13:05

OPENING REMARKS

Richard Bonner-Davies, President, Nordics, Eastern & Central Europe, McCann Worldgroup

INSPIRATION
13:15

KEYNOTE SPEAKER

14:00

THE TRUTH ABOUT GLOBAL BRANDS

McCann Truth Central will unveil the findings from its most extensive study yet, a quantitative survey with over 30,000 consumers in 29 markets around the world. This exclusive presentation will reveal new insights about how global brands navigate the world today and help to illuminate a clear path forward for marketers today.

Rodney Collins, Regional Director, McCann Truth Central
Harjot Singh, Executive Vice President, Regional Strategy Director for Europe, McCann Worldgroup EMEA

15:00

COFFEE BREAK

PROVOCATION
15:15

GLOBAL OR DIE?

How should brands, and those with global ambitions, act in an era of deep globality? Is local the new global? Given the imperative for brands to operate in a global context, this panel of experts will discuss how brands need to expand and operate – whether in their market of origin or across multiple markets. Panellists will address the opportunities and challenges that exist in an increasingly complex world where global is not one size fits all.

16:00

CREATIVITY THAT TRAVELS WELL (And What We Can Learn from Denmark)

Why do some brand campaigns achieve great success in export markets while others fail miserably? And how do you turn initial failures into local marketing successes? This panel will explore the failure and success of creative ideas, the implications for Danish brands, as well as what the world can learn from the Danish example.

ACTIVATION
16:45

IMPLICATIONS FOR DEEP GLOBALITY

Richard Bonner-Davies, President, Nordics, Eastern & Central Europe, McCann Worldgroup

17:00

CLOSING REMARKS

Morten Ingemann, CEO, McCann Worldgroup DK

17:05

RECEPTION