Frankfurt

Febuary 25, 2016
15:30

REGISTRATION & WELCOME DRINKS

16:00

WELCOME

Ruber Iglesias, CEO, McCann Worldgroup Germany

INSPIRATION
16:05

KEYNOTE

“Globalisierung zwischen Realität und Identität” (in German)

Prof. Peter Wippermann, Professor for Communication Design at Folkwang University of Arts in Essen, Trend Researcher, Founder of Trendbüro

16:35

BREAK

16:50

OPENING REMARKS

Suzanne Powers, Global Chief Strategy Officer, McCann Worldgroup

17:00

THE TRUTH ABOUT GLOBAL BRANDS

McCann Truth Central will unveil the findings from its most extensive study yet, a quantitative survey of over 30,000 consumers in 29 markets around the world. The study will reveal new insights about how global brands navigate the world today and help to illuminate a clear path forward for marketers.

Niclas Wagner, Head of Strategy, McCann Germany
Rodney Collins, Regional Director EMEA, McCann Truth Central

17:45

BREAK

PROVOCATION
18:00

PANEL: GLOBAL OR DIE?

The Global Imperative: In the past, globalization meant pushing out ideas, people, and brands. The new era of Deep Globality urges business leaders to go deep into understanding cultural nuances. This panel of experts will discuss the opportunities and challenges that exist in an increasingly complex global world, knowing that global is a must — whether global brands navigating in Germany or German brands acting across multiple markets or regions.

Sandra Cameron, Head of Digital Marketing, Opel/Vauxhall
Mechthild Diermann, Corporate Director Marketing Communication International, Miele
Oliver Rosenthal, Industry Leader Creative Agency, Google
Elke Klinkhammer, Chief Creative Officer, McCann Worldgroup Germany

Moderated by Harjot Singh, Executive Vice President, Regional Strategy Director for Europe, McCann Worldgroup EMEA

ACTIVATION
18:45

IMPLICATIONS FOR DEEP GLOBALITY

Luca Lindner, President, McCann Worldgroup

18:55

CLOSING REMARKS

Ruber Iglesias, CEO, McCann Worldgroup Germany

19:00

FOOD AND DRINKS