Istanbul

October 2, 2015
08:30 AM

BREAKFAST & REGISTRATION

09:00 AM

McCANN WELCOME & OPENING REMARKS

Richard Bonner-Davies, President, Nordics, Eastern & Central Europe, McCann Worldgroup

INSPIRATION
09:30 am

KEYNOTE

Koray Çaliskan, Associate Professor, Bogaziçi University, Department of Political Science and International Relations

10:00 AM

THE TRUTH ABOUT GLOBAL BRANDS

McCann Truth Central will unveil the findings from its most extensive study yet, a quantitative survey with over 30,000 consumers in 29 markets around the world. This exclusive presentation will reveal new insights about how global brands navigate the world today and help to illuminate a clear path forward for marketers today.

Rodney Collins, Regional Director, McCann Truth Central
Harjot Singh, Executive Vice President, Regional Strategy Director for Europe, McCann Worldgroup EMEA

11:15 AM

COFFEE BREAK

PROVOCATION
11:45 AM

EARNING OUR WAY INTO CULTURE

What does it take for Turkish brands, ideas, and movements to succeed on the global stage? And what must other markets of origin know about Turkey to succeed with Turkish audiences and consumers? This panel of experts will discuss the non-negotiables for Turkish brands and audiences, what global brands can learn from the Turkish example, and how both global and local brands can earn their way into culture.

ACTIVATION
12:30 PM

IMPLICATIONS FOR DEEP GLOBALITY

Richard Bonner-Davies, President, Nordics, Eastern & Central Europe, McCann Worldgroup

12:45 PM

LUNCH