KING’S PLACE, HALL ONE

May 15, 2015
8:15 AM

REGISTRATION & CONTINENTAL BREAKFAST

9:00 AM

GUARDIAN WELCOME

David Pemsel, Deputy Chief Executive, Guardian News & Media

9:10 AM

MCCANN WELCOME & OPENING REMARKS

Luca Lindner, President, McCann Worldgroup

INSPIRATION
9:15 AM

KEYNOTE

Noreena Hertz, Professor of Decision Science University College London; Academic, Economist & Best Selling Author

9:50 AM

THE TRUTH ABOUT GLOBAL BRANDS

McCann Truth Central will unveil the findings from its most extensive study yet, a quantitative survey with over 30,000 consumers in 29 markets around the world. The study will reveal new insights about how global brands navigate the world today and help to illuminate a clear path forward for marketers.

Suzanne Powers, Global Chief Strategy Officer, McCann Worldgroup
Rodney Collins, Regional Director, McCann Truth Central

10:50 AM

COFFEE BREAK

PROVOCATION
11:05 AM

NAVIGATING AN ERA OF DEEP GLOBALITY

How should brands, and those with global ambitions, act in an era of deep globality? Given the imperative for brands to operate in a global context, this panel of experts will discuss how brands need to expand and operate – whether in their market of origin or across multiple markets or regions.

Panel:
Juliet Scott-Croxford, Director Commercial Operations, Guardian News & Media
Jo Fairley, Founder, Green & Blacks Chocolate; Award winning Author & Journalist
Rachel Friend, Managing Director, Weber Shandwick London
Zaid Al-Zaidy, CEO McCann London

Moderated by Debbie Smith, CEO MRM/Meteorite

11:45 AM

INSPIRING CREATIVE THAT TRAVELS

Why do some ideas become “hits,” while other perfectly engineered ideas never really make it? How do today’s cultural waves influence brand behaviour? This expert panel will delve into an exploration of how and why creative ideas travel.

Panel:
Patrick Harrison, Former Press Secretary to HRH The Prince of Wales and Director of Reputation and Media Relations, Weber Shandwick
Alistair Campbell, Creative Director of Guardian Labs
David Starkey CBE, Historian & Broadcaster
Blaise Bellville, Founder/Company Director, Boiler Room
Miguel Bemfica, Global Creative Director at McCann Worldgroup Europe

Moderated by Harjot Singh, Executive Vice President, Regional Strategy Director for Europe, McCann Worldgroup EMEA

ACTIVATION
12:25 PM

IMPLICATIONS FOR DEEP GLOBALITY

Luca Lindner, President, McCann Worldgroup

12:40 PM

CLOSING REMARKS

Mark Lund, CEO, McCann Worldgroup UK