McCANN WELCOME & OPENING REMARKS
Félix Vicente,President Southern Europe, McCann Worldgroup
THE TRUTH ABOUT GLOBAL BRANDS
McCann Truth Central will unveil the findings from its most extensive study yet, a quantitative survey with over 30,000 consumers in 29 markets around the world. The study will reveal new insights about how global brands navigate the world today and help to illuminate a clear path forward for marketers.
GLOBAL OR DIE?
In an increasingly globalized world, is there room for local brands? Or, are all brands global today? And, how can global brands continually be relevant locally? This panel will discuss the multiple paths between global presence and local relevance and key lessons learned. These experts will also consider what ultimately matters most to their consumers today.
Gabriela Díaz-Guardamino, Marketing Manager IKEA
Javier Sánchez Lamelas, Marketing Vice President, Progressive Markets, The Coca-Cola Company
José María Zamora, Chief Marketing Officer Microsoft Ibérica
Moderated by: Gonzalo Sánchez-Taiz, Executive Managing Director McCann Spain