Milano

March 10, 2016
09:15

REGISTRATION & WELCOME COFFEE

10:00

McCann WELCOME

Daniele Cobianchi, Vice President, McCann Worldgroup Italy

10:05

CORRIERE DELLA SERA WELCOME

Massimo Sideri, Innovation Editor Corriere della sera

INSPIRATION
10:15

KEYNOTE

Daniela Cattaneo, Executive Committee Aspen Institute Italia

10:35

OPENING REMARKS

Luca Lindner, President, McCann Worldgroup

10:45

THE TRUTH ABOUT GLOBAL BRANDS

McCann Truth Central will unveil the findings from its most extensive study yet, a quantitative survey with over 30,000 consumers in 29 markets around the world. The study will reveal new insights about how global brands navigate the world today and help to illuminate a clear path forward for marketers.

Giovanni Lanzarotti, Head of Strategic Planning McCann Worldgroup
Rodney Collins, Regional Director EMEA, McCann Truth Central

PROVOCATION
11:35

PANEL: GLOBAL OR DIE?

In an increasingly globalized world, is there room for local brands? Or, are all brands global today? How can global brands continually be relevant locally, and what can global brands learn from Italy? This panel will discuss the multiple paths between global presence and local relevance and key lessons learned. These experts will also consider what ultimately matters most to their consumers in Italy and globally today.

Panel:
Fabio Degli Esposti, Managing Director Nespresso Italy
Nicola Cesare Baldrighi, President Consorzio Grana Padano
Sandro Boscaini, President Masi Agricola
Alessandro Sabini, ECD McCann WorldGroup Italy

Moderated by:
Daniele Cobianchi,Vice President, McCann Worldgroup Italy
Massimo Sideri, Innovation Editor Corriere della sera

ACTIVATION
12:30

IMPLICATIONS FOR DEEP GLOBALITY

Luca Lindner, President, McCann Worldgroup

12:50

CLOSING REMARKS

Massimo Sideri, Innovation Editor Corriere della sera
Daniele Cobianchi,Vice President, McCann Worldgroup Italy

13:00

APERITIVO – TASTING