GURGAON, NEW DELHI
WELCOME & OPENING REMARKS
Prasoon Joshi, Chairman Asia Pacific & CEO of McCann Worldgroup India
Indian Foreign Service Diplomat, Author of ‘The Great Indian Middle Class’, Being Indian: The Truth About Why the 21st Century Will Be India’s and ‘Becoming Indian – The Unfinished revolution of Culture & Identity’, Former Director General of the Indian Council for Cultural Relations, Member of Parliament.
THE TRUTH ABOUT GLOBAL BRANDS
McCann Truth Central will unveil the findings from its most extensive study yet, a quantitative survey with over 30,000 consumers in 29 markets around the world. The study will reveal new insights about how global brands navigate the world today and help to illuminate a clear path forward for marketers.
IS ‘GLOBAL’ THE NEW ‘LOCAL’: BUILDING BRANDS FOR A ‘GLOBAL CONSUMER’ – A panel discussion
As consumers across local markets start becoming ‘global’ in their thinking and behavior how should local as well global brands navigate in this era of deep globality? This panel of experts will discuss what are the challenges and opportunities for brands as they go from Global to Local and vice-versa.
Arjun Purkayastha, Marketing Director – Dettol, Developing markets
K. K. Chutani, Executive Vice President, Dabur
Debabrata Mukherjee, Vice President – Marketing and Commercial, Coca Cola India and South West Asia
Govind Pandey, Chief Operating Officer McCann Worldgroup India
INSPIRING CREATIVE THAT TRAVELS – LEARNING FROM BOLLYWOOD & POPULAR CULTURE
Television, film, music and art are flowing around the world in new and surprising cross-border directions. What are the new dynamics of cultural influence today? How and why do some story ideas spread like wildfire, whereas others simply get lost in translation? And what does this all mean for brands?