Singapore

September 10, 2015
14:00

REGISTRATION

14:30

OPENING REMARKS

Suzanne Powers, Global Chief Strategy Officer, McCann Worldgroup

14:50

WELCOME

Rob Doswell, CEO McCann Singapore & Craft Asia Pacific Managing Director

INSPIRATION
15:00

KEYNOTE

Simon S. C. Tay

Professor Tay is a law professor, author and former Nominated Member of Parliament, who writes actively for regional newspapers with a socio-economic context. His book “Asia Alone,” highlights the accelerating trends that point to Asia increasingly forging its own path.

15:30

THE TRUTH ABOUT GLOBAL BRANDS (ASEAN EDITION)

McCann Truth Central will unveil the findings from its most extensive study yet, a quantitative survey with over 30,000 consumers in 29 markets around the world. The study will reveal new insights about how global brands navigate the world today and help to illuminate a clear path forward for marketers.

At the Singapore event, we’ll present a tailored presentation of the findings from “The Truth About Global Brands,” which takes the macro findings and digs into a Southeast Asia regional perspective.

The presentation will pull threads through the research to lend a point of view on how global brands, as well as local/regional brands hoping to expand pan regionally or globally, can modulate to manage a diverse and rapidly changing region such as South East Asia.

Richard McCabe, Regional Strategic Planning Director, McCann Worldgroup Asia Pacific
Nadia Tuma, Senior Vice President, Director, McCann Truth Central

16:45

TEA BREAK

PROVOCATION
17:00

NAVIGATING THE NEW ERA OF GLOBALITY

How should brands, and those with global ambitions, act in an era of deep globality? Given the imperative for brands to operate in a global context, this panel of experts will discuss how brands need to expand and operate – whether in their market of origin or across multiple markets. They will share their experiences across the region, challenges they face in an increasingly global world, and perspective on what brands can do to earn their way into culture.

Sameer Desai, Head of Consumer Healthcare–Asia, Latin America, Middle East and Africa, Mundipharma Singapore Consumer Goods
Sunita Kaur, Managing Director, Asia, Spotify
Leonardo Perrone de Almeida, Marketing Director, South East Asia, Ferrero Asia Limited
Debbie Goldingham, Head of Marketing, South East Asia MasterCard

17:30

Q&A

17:45

IMPLICATIONS FOR DEEP GLOBALITY

Charles Cadell, President,McCann Worldgroup, Asia Pacific

18:00

NETWORKING & COCKTAILS