Thursday, February 25th, 15:30 - 19:30
VILLA KENNEDY
Kennedyallee 70
60596 Frankfurt am Main
Frankfurt, Germany
Event by invitation only. Click here to request an invite.

Thursday, March 10th, 09:30 - 13:30
SALA BUZZATI
Via Balzan 3 (angolo via San Marco)
Milano, Italy
Event by invitation only. Click here to request an invite.

Giovanni has joined McCann Worldgroup in 2014, after spending his entire professional life in advertising agencies (Young & Rubicam, Lowe Lintas, Publicis, Ogilvy & Mather).

Often has he worked for international clients in various categories, so dealing with the beauty and the challenges of adapting brand messages to different cultures and sensitivities.

In his career he has studied the country of origin effect in several categories and the perceived image and brand value of Italy in the world. Moreover, he has contributed to the definition of communication strategies for the global development of some of the most important Italian brands in the food and beverage sector.

GIOVANNI LANZAROTTI

Head of Strategic Planning
McCann Worldgroup