Thursday, February 25th, 15:30 - 19:30
Kennedyallee 70
60596 Frankfurt am Main
Frankfurt, Germany
Event by invitation only. Click here to request an invite.

Thursday, March 10th, 09:30 - 13:30
Via Balzan 3 (angolo via San Marco)
Milano, Italy
Event by invitation only. Click here to request an invite.

Missy is the Regional Director Marketing in Asia for SUBWAY, the world’s largest restaurant chain. She has over 20 years experience as a marketing professional in consumer and business markets with both client and agency experience. Prior to SUBWAY, Missy led the marketing efforts at NUS Business School aligning their external message with the school’s global leadership role. Prior to NUS, Missy was the VP of Marketing Asia for APC/Schneider Electric where she played an integral role in the post-acquisition planning and implementation of the USD$6.3billion purchase of APC in Asia.

Her agency experience includes opening the first R/GA office in Asia while managing the MasterCard relationship across Asia Pacific, Middle East and Africa. She moved to Singapore over 13 years ago to join Ogilvy where she was the Managing Director of OgilvyOne Singapore before becoming the Regional Director of Client Service of OgilvyOne APAC tasked with improving OgilvyOne’s client service across Asia while also leading the regional client relationships of Cisco, Nokia, SAP and Mercedes.

In her free time, Missy still loves to travel with her British husband Roy who was born and raised in Singapore though lately she is more likely to be found relaxing in Phuket. Her family of three children include a daughter and step-daughter who both followed her path into advertising.


Regional Director Marketing, Asia