Thursday, February 25th, 15:30 - 19:30
Kennedyallee 70
60596 Frankfurt am Main
Frankfurt, Germany
Event by invitation only. Click here to request an invite.

Thursday, March 10th, 09:30 - 13:30
Via Balzan 3 (angolo via San Marco)
Milano, Italy
Event by invitation only. Click here to request an invite.

Born in Shanghai in 1980, Mr. Onicek graduated with Art and Design B.A. at Shanghai Jiaotong University focusing on cross-border business creativity. He holds various achievements in culture, publishing, media, arts, and academic fields. He has worked as chief correspondent, copywriter at international 4A advertising agency, and became an entrepreneur in 2003 founding the “3rd Person” Magazine serving as editor-in-chief till this day. He has published over 200 interviews, reviews, and papers. He holds the record of the youngest to join China Advertising Association at 23 and as the first chief journalist in China Advertising’s history.

Established in 2008, ROI Award now enters into its eighth year and has become Asia’s largest creative event. In November 2013, Mr. He published his first book “Business Creativity”. Guangming Daily regarded the book’s “Business Creativity Theory” as “the ‘world’s first to introduce the system to business creativity.” In the same year, Mr. He made it to the Top 100 List of “China’s Cultural Industry People of the Year” by Guangming Daily. On 10 February 2015, “Business Creativity in China”, the documentary written and directed by Mr. He, was archived by Advertising Museum of China. His second book, “Business Creativity II,” is scheduled for release in China on 28 April 2015.


Founder and Chief Architect
ROI Festival