Thursday, February 25th, 15:30 - 19:30
VILLA KENNEDY
Kennedyallee 70
60596 Frankfurt am Main
Frankfurt, Germany
Event by invitation only. Click here to request an invite.

Thursday, March 10th, 09:30 - 13:30
SALA BUZZATI
Via Balzan 3 (angolo via San Marco)
Milano, Italy
Event by invitation only. Click here to request an invite.

Richard’s 19 year marketing career spans Global Financial, FMCG, Lifestyle, Luxury, and Travel and Tourism Brands.

He has spent the past 15 years based in Asia working on local, regional and global strategic initiatives across the US, European, Middle Eastern and Asian markets.

He has worked with agencies including: DDB, Bates/XM, M&C Saatchi, The Filter Group, Batey Red Cell, FIN International(UK), Strawberry Frog(NL) and Ion Global on brands such as ABN AMRO, Nokia, GE, Dubai Tourism, ESPN, Credit Suisse, HP, Kotex, Volkswagen, Calyon Group, Kleenex, Tiger Beer, Emirates Airlines, Mini & Heineken amongst others.

Awards include One Show, Effies, Spikes, Creative Circle Awards, Hong Kong Design Awards, Cannes Cyberlions, Digital Media Awards, Founding Committee of newly formed Account Planning Group-Asia.
Recent Publicis Asia Pacific clients: Citibank, BMW Asia, P&G (Oral B, Vicks), Siemens Energy, Garnier, Sanofi, HP, Burger King, Zurich Insurance.

Outside of work Richard is a founding member of a Singapore based creative collective, POOL which develops collaboration events between music and visual artists. A triathlete, he regularly swims, cycles, and runs wherever he travels

He joined McCann Worldgroup as Regional Strategic Planning Director in March 2012

RICHARD MCCABE

Regional Strategic Planning Director
McCann Worldgroup, Asia Pacific