Thursday, February 25th, 15:30 - 19:30
VILLA KENNEDY
Kennedyallee 70
60596 Frankfurt am Main
Frankfurt, Germany
Event by invitation only. Click here to request an invite.

Thursday, March 10th, 09:30 - 13:30
SALA BUZZATI
Via Balzan 3 (angolo via San Marco)
Milano, Italy
Event by invitation only. Click here to request an invite.


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8:30 AM

CONTINENTAL BREAKFAST

9:00 AM

WELCOME

Justin Smith, CEO, Bloomberg Media

9:05 AM

OPENING REMARKS

Harris Diamond, Chairman & CEO, McCann Worldgroup

INSPIRATION
9:15 AM

KEYNOTE

Jeremy Rifkin, President & Founder, Foundation on Economic Trends

9:50 AM

THE TRUTH ABOUT GLOBAL BRANDS

McCann Truth Central will unveil the findings from its most extensive study yet, a quantitative survey with over 30,000 consumers in 29 markets around the world. The study will reveal new insights about how global brands navigate the world today and help to illuminate a clear path forward for marketers.

Suzanne Powers, Global Chief Strategy Officer, McCann Worldgroup
Laura Simpson, EVP, Global Director, McCann Truth Central

10:50 AM

BREAK

PROVOCATION
11:05 AM

GLOBAL OR DIE?

The Global Imperative: Globalization meant pushing out ideas, people and brands, the new era of Deep Globality urges business leaders to go deep in understanding cultural nuances. This panel of experts will discuss the opportunities and challenges that exist in an increasingly complicated global world, knowing that global is a must.

Raja Rajamannar, Chief Marketing Officer, MasterCard
Jacki Kelley, COO, Bloomberg Media
Jeremy Rifkin, President & Founder, Foundation on Economic Trends

Moderated by:
Betty Liu, Editor-at-Large, Bloomberg Television & Host of “In the Loop with Betty Liu”

11:45 AM

A CONVERSATION WITH TEDDY GOFF

Jack Leslie, Chairman, Weber Shandwick
Teddy Goff, Partner, Precision Strategies

12:00 PM

HOW AND WHY IDEAS TRAVEL

Television, film, music and art are flowing around the world in new and surprising cross-border directions. What are the new dynamics of cultural influence today? How and why do some story ideas spread like wildfire, whereas others simply get lost in translation? And what does this all mean for global brands?

Maril Davis, Co-Executive Producer, Tall Ship Productions
Nadine Zylstra, VP Production & Supervising Producer, Sesame Street
Rob Reilly, Global Creative Chairman, McCann Worldgroup

Moderated by:
Suzanne Powers, Global Chief Strategy Officer, McCann Worldgroup

Co-presented by The Paley Center for Media

ACTIVATION
12:45 PM

CLOSING REMARKS

Luca Lindner, President, McCann Worldgroup

1:00 PM

LUNCH