Thursday, February 25th, 15:30 - 19:30
Kennedyallee 70
60596 Frankfurt am Main
Frankfurt, Germany
Event by invitation only. Click here to request an invite.

Thursday, March 10th, 09:30 - 13:30
Via Balzan 3 (angolo via San Marco)
Milano, Italy
Event by invitation only. Click here to request an invite.

Senior Planning Director at McCANN ERICKSON JAPAN

Yoshi Matsuura is an experienced planner, responsible for handling transnational and global projects at McCANN ERICKSON Japan. He has lived, studied and worked around the world, including the US, China and Japan. Yoshi joined the advertising industry as a planner, later moving to Shanghai as head of strategic planning for Shanghai Hakuhodo. Throughout his career, Yoshi has been involved in planning for prominent international brands, ranging from toiletry to automotive brands.

He is also a well-known Chinese market specialist with an academic background, has written a number of published books, and has contributed to numerous articles in business magazines in Japan. His speech regarding globalization at Adfest, Spikes, and Effies in 2014, met favorable reception.

He has also judged the 2012, 2014 Chinese International Advertising Festival, appeared on TV debate program “Brainstorm”, and taught advertising planning as a Visiting Professor at Shanghai Tongji University.

Yoshi is passionate about the forces that are driving our industry, and has a fascination for Asian culture. He holds a Master’s degree in International Affairs (East Asian Studies) from The George Washington University.


Senior Planning Director
McCann Erickson Japan